The Bay Club desktop homepage with a big hero image
Website information architecture with four tiers of content
The three user personas for potential members: amenity, location and lifestyle-focused users
The homepage is broken out into the four core Bay Club pillars: sports, fitness, lifestyle and family
Each pillar is displayed on the homepage with an overview and associated amenities
The amenity page includes an overview with the locations and memberships that include it
The "3-Day Pass" link in the persistent nav opens a simple, 5 field modal
Every club, membership and amenity page ends with the 3-day pass form
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